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Why Do Customers Leave a Company ?

There is a Chinese proverb that says: ‘Be not afraid of growing slowly, be afraid of standing still.’ This couldn’t be more true for e-commerce businesses. It really does take time for your business to grow. If you ask yourself why, the answer is quite simple- you need customers, you need their trust and trust is something that takes time. In order for your business to be heard, you need to hear your customers and listen carefully to their needs and painpoints. Did you know that 56% of consumers remain loyal to companies who understand them?

Another interesting fact is that according to Marketing Metrics, the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%!  

And yet again, the reason for this is fairly simple-loyalty. If you address your client’s problems, offer excellent customer experience, react to their feedback, they will be coming back. They will know they have been heard and understood. Everybody loves to feel appreciated and cared for. That’s why the main reason why customers leave is that they get the feeling you no longer care for them. In order to prevent this, you should constantly keep on trying to earn and keep their trust and use the marketing strategy that is relevant to your customer’s needs.

It goes without saying that your business needs new customers too, but not at the cost of the already existing ones. At the end of the day, it’s the ‘old ‘ones who are making your profit. Not only do they keep coming back, but they would also more likely be interested in services through up-selling and cross selling. Bain & Company research found that increasing customer retention rate by just 5% can increase profits by 25 to  95%.

Yet another important thing to bear in mind- reward your loyal customers! It could either be with a special offer for your new upcoming product, or some other VIP ‘treats.’ Show them that you are truly grateful for their loyalty and how much they mean to you.

There are many useful digital tools you can use to help you engage with your customers and see your customer’s behaviour, get feedback and their painpoints. But, that’s a whole new topic so make sure you stick around and follow our new posts and blogs because you don’t want to miss them.

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Best E-commerce Platforms, Marketing Automation Tools to Watch Out For

Oktomax_personal_shopping_widget ecommerce_eshop_shopify_magento_woocommerce_bigcommerce_wix_wordpress

In this article, we will breakdown the categories of tools that you need. In each category, I will propose several tools that are available in the market. Have a look at the best e-commerce tools that you need to run a successful e-commerce business. 

Ecommerce Platforms 

When it comes to selling online, you need to set up your store. It is apparent that setting up a store takes time and that is why you need tools to help you set up an online store very fast. The following are the best tools to help you set up an e-commerce store. 

Shopify is a plug and play platform that is rapidly growing in the market. You do not need a degree in computer science to set up a Shopify store. There are tons of templates that are available for use at a fee or free of charge. The only downside to this platform is the complexity of changing the structure of the urls making it hard to undertake on-site SEO. 

Woocommerce is a big boy in the e-commerce industry powering over 3 million websites. It is free and easy to install as it provides a CMS kind of platform. You can use it alongside popular CMS WordPress making it even robust.  

BigCommerce is another player in the market that rivals Shopify as they offer almost similar features and functionalities. For instance, both platforms are easy to create by providing a drag and drop feature. The only downside is that you will incur more cost than when you choose Shopify.  

Although it is popular with conventional websites for artists, musicians, and bloggers, Squarespace has set a firm grasp on the e-commerce market. 


Operations and Logistics Tools 

Once the e-commerce store has been set up you will be required to stock up the shop. Here is where the operations and logistics tools come into play. They help you in the management of inventory, accounting, and shipping operations. The following tools will help you to simplify and coordinate operational activities. 

Oberlo allows a store owner to undertake huge imports of product information into your new store. It is an important inventory tool that has been acquired by Shopify. 

 Sourcify is a tool that will help in the automation of outsourcing products and suppliers. You will only be required to put up the concept that you need and let sourcify find the best suppliers or products for you. 

In order to undertake deliveries and make a profit from your e-commerce site you will be required to work with multiple couriers. Easyship comes in handy by ensuring that you get a one-stop shopping platform with links to multiple couriers. 

Sellbrite is an amazing tool as it combines multiple functionalities into one platform. With sellbrite you are able to automate listing, shipping and syncing of shipments across multiple sale channels in multiple marketplaces. In my opinion, I believe that this is the best tool in this category. 

Ecommerce Analytics Tools

Google Analytics 
This is a tool that tracks user activity on your website to provide useful information. Google Analytics is able to provide everything about what the visitors to your website do and even how they got there in the first place. The main advantage of Google Analytics is that it offers a wide variety of statistics for free. 

SEMRush and SimilarWeb 
These tools allow you to study the analytics of your competitors hence help you make informed decisions based on what other industry players are doing. These tools are important for undertaking SEO on your website by providing insights on the elements that need to be improved allowing you to sell more products through proper placement. They are also able to monitor your rankings on search engines. 


Digital Marketing Tools 

Any successful business needs to undertake marketing. Digital marketing involves the use of digital platforms to market the products on your e-commerce website. Here is a list of some of the best tools in the market. 

Email marketing is at the heart of any online business and as an e-commerce website owner, you need to undertake email marketing. Mailchimp is an ideal email marketing service and automation platform. It allows you to engage with your customers through email campaigns.

OktoMax is a personal shopping widget for your e-shop to bring more visibility to your star products or offerings. But not in a pushy way. 🙂 Here is our ridiculous offer for our lovely community.

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Building Social Media Networks & Affiliate Partners

The Majority of the internet traffic is from social media networks and as a result, any online business should put effort to engage its customers on social media. Social media sites like Facebook, Twitter and Instagram can be integrated into your site and used to market the products. It is also important in communicating offers to customers. 


This is a tool that is used in setting up referral programs for your e-commerce website. This tool is particularly good because it does not require you to be a tech-savvy. Referral programs go a long way in marketing your brand. 

Customer Support Tools

These are tools that allow you to provide customer support.

Zendesk is an easy-to-use platform where your customer support agents are able to offer their help to customers through live chat and ticketing system.
It is similar to Zendesk as it provides live chat and ticketing system for customer support agents. Its advantage over Zendesk is that it is cheaper. 

Facebook Messenger
Facebook messenger integrates social media and customer service. Facebook Messenger also allows you to build a bot that can reply to common customer queries instantly.


The tools listed above are some of the best and most popular e-commerce tools. However, a tool is as good as the wielder; ensure you undertake further analysis on these tools and even other alternatives to see what best suits your e-commerce platform. The tools provided in this article will ensure that you have a better chance of success in the online business. You should begin by looking at your e-commerce business as a whole and looking at the problems. Once you have analysed the problems, then you can get some of the tools listed above to help you solve them. Happy selling online!